Baygel | Brand Identity — Melissa Schill (Copy)

Baygel

Self-Initiated Project

Brand identity, art direction & digital design for a contemporary bagel & coffee shop.

Role —

Brand Designer

Services —

Brand Identity
Logo Design
Typography
Art Direction
Editorial Design
Print Design
Brand Applications

More Info —

Baygel is a self-initiated brand identity for a modern bagel and coffee shop in Byron Bay. The identity was developed to balance a fresh, playful personality with a considered and distinctive visual language, spanning brand identity, typography, packaging, social media and print applications.

This self-initiated project was created to explore hospitality branding and editorial design, with a focus on typography, layout and building a cohesive visual identity across multiple applications.