A close-up of a person's hand operating a bread slicing machine, with the word "PAPA'S" overlaid on the image.

Papa’s

Self-Initiated Project

Brand identity, art direction & print design for a contemporary Italian restaurant in Melbourne.

Role —

Brand Designer

Services —

Brand Identity
Logo Design
Typography
Art Direction
Editorial Design
Print Design
Brand Applications

More Info —

Papa's is a self-initiated brand identity exploring a contemporary Italian restaurant concept in Melbourne. Inspired by modern Italian design, the identity combines expressive typography, restrained colour and considered layouts to create a distinctive and flexible visual system across menus, stationery, signage and digital touchpoints.

Food Menu
Person holding a bottle of Italian sparkling wine and a glass of white wine against a red velvet curtain.
Black and white photo of a person making pasta by hand with a pasta machine. Text overlay promotes Pappa Ristorante in Melbourne, including website, Instagram handle, and address.
A wine tasting menu, a glass of white wine, and a small bowl of green olives on a marble table.
Person wearing a white shirt holding a bottle of red wine.
Tablet displaying an Italian restaurant menu resting on a red velvet armchair.
Social media posts from Pappa's Ristorante in Melbourne, featuring logo, pasta being cooked, cocktail menu on a plate, restaurant hours and address, and a person holding a wine bottle.
Mobile app screen showing a profile page for 'PAPAS' restaurant, with details about establishment, location, menu, visit, FAQ, and social media links, with a scrolling photo feed at the bottom.
A table setting with a fork, a glass of red wine, and a menu on a white plate and a glass of water.
A collage of promotional flyers for Pappa's restaurant chain in Melbourne, with a red, black, and white color scheme, displaying the address 137 Flinders Lane, Melbourne, contact number (+61) 555 986 487, and website www.pappas.com/melb. The flyers i
Person holding a wine bottle labeled 'Rosso Vino Rosso 2024, Heritage of Italy, 13.5% alcohol, 750 ml, 137 Flinders Lane, Melbourne, Australia' in front of a dark background.

This self-initiated project was created to explore hospitality branding and editorial design, with a focus on typography, layout and building a cohesive visual identity across multiple applications.