Sable Bebe

— 2026

Pre-launch campaign strategy, creative direction & digital marketing for the launch of a new leather collection.

Role —

Creative Lead

Services —

Campaign Strategy
Creative Direction
Email Marketing / Klaviyo
Paid Social
Copywriting & Messaging
Campaign Creative
Product Launch Strategy

More Info —

A strategic pre-launch campaign designed to build anticipation and drive early interest ahead of a new leather collection. The campaign brought together email marketing, paid social and creative storytelling to gradually introduce the collection, communicate product value and build an early-access audience ahead of launch.

Ecommerce Photoshoot
Ecommerce Photoshoot
Ecommerce Photoshoot
Ecommerce Photoshoot
Ecommerce Photoshoot
Ecommerce Photoshoot
A woman smiling while pushing a stroller, talking to a man wearing a backpack on his back; they are standing outside a building.
Advertisement for Sable Bebe leather bags, showing four different backpack and bag styles in black, beige, and brown, with text about a limited first release on July 8th and a waitlist for early access.
Two people, a man and a woman, leaning against a stone wall, with the woman resting her head on the man's shoulder. They are dressed in casual clothing and carrying matching brown bags. A stroller with a matching brown bag is partially visible in fro
Announcement for a new collection coming on July 8th featuring a black backpack with gold zippers, inviting users to discover the collection.
A woman is holding a young child in her arms, near a beige diaper bag that has its zipper open. The diaper bag contains some items, and there is a plush bunny toy with a smiling face on the beige carpet in front of them. The scene suggests preparatio
A child being lifted by an adult in front of a beige building with pink flowering trees. A stroller and backpacks are also visible.
Collection advertisement for leather handbags and backpacks featuring photos of people with the bags, a color palette, and product launch details.
Two smartphones displaying a leather bag collection website with images of backpacks, handbags, and accessories.
A smartphone screen displaying a travel planning app with a black textured background and white text. The app announces the launch of the leather collection with VIP early access at 8 AM AEST, and provides flight departure times from various Australi
Two smartphone screens displaying a website for a leather handbag collection. The screens show images and text about the product design process, campaign details, and a call to action to view the collection.
Two smartphone screens displaying a website for a leather collection, featuring a woman with blonde hair pushing a stroller and a man with a backpack on a city street, announcing the launch date of July 8th, and images of various bags and a button to